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======Modelling of Companies====== The Business Motivation Model (BMM), a standard of the OMG, can be used to describe and to develop a '''business plan'''. It offers a abstract syntax and the semantic of the elements. There is no standard notation. The top areas are: * end ** vision (vision of the future perhaps unreachable state of the company, not of something else) ** desired result *** goal (strategisches Ziele) *** objective (operatives Ziele, measurable, has time schedule and amount) * means (to reach the end) ** mission (what does the company to reach the vision, makes operative) ** course of action (Vorgehensweise) *** strategy (strategy channels efforts towards goals) *** tactic ** directive (Vorgabe) *** Business Policy (Unternehmensgrundsätze) *** Business Rule (Geschäftsregel) * influencer ** external influencer (belong to categories e.g. customer, environment, ...) ** internal influencer * assessment (Bewertung) of the influences, connect the influences to means and ends * external information (described by other standards) ** organization unit (OSM, organization structure metamodel) ** business process (BPDM, Business Process Definition Metamodel) ** business rule (SBVR, Semantics of Business Vocabulary and Rules) The independence of the means from the end is called seperation of concerns (means can change by identical end). The end describes: * vision ** vision has many goals ** a goal belongs to (amplifies) one vision ** vision has many missions ** one mission belongs to (makes operative) one vision * desired result ** a desired result has many course of actions ** a course of actions support one desired result ** a goal has many objectives ** an objective has (quantifies) many goals The means describe: * mission (mission statement consist of action, product/service, custumer/market) ** a vision has many missions ** a mission has (makes operative) one vision * course of action (what to do) ** a tactic implements many strategy ** a strategy has many tactics * directives (how to do) ** a directive governs many course of actions ** a directive supports many desired results ** a business rule has an enforcement level (Verbindlichkeitsgrad) strict or guideline
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