BusinessAdministration: Difference between revisions
| Line 31: | Line 31: | ||
==Strategy== | ==Strategy== | ||
===Porters Five Forces=== | ===External Analysis=== | ||
Analysis of the external environment leads to: | |||
* opportunities | |||
* threats | |||
====Porters Five Forces==== | |||
* potential competitors | * potential competitors | ||
* suppliers | * suppliers | ||
| Line 38: | Line 43: | ||
* rivalry among competitors | * rivalry among competitors | ||
===STEP (PEST) Analysis=== | ====STEP (PEST) Analysis==== | ||
* sociological/demographic factors | * sociological/demographic factors | ||
* technical factors | * technical factors | ||
| Line 44: | Line 49: | ||
* political factors | * political factors | ||
===Market segmentation=== | ====Market segmentation==== | ||
* by single or multi-dimensions | * by single or multi-dimensions | ||
===Internal Analysis=== | |||
Analysis of the company leads to: | |||
* strengths | |||
* weakness | |||
===SWOT-Analysis=== | |||
Describes the results of the internal and external analysis. | |||
Revision as of 10:50, 10 May 2010
Business Functions
- core functions
- finance
- accounting (Buchhaltung)
- operations (Betrieb, Produktion)
- marketing (Marktbeobachtung, Produktentwicklung)
- sales
- support functions
- human ressources
- information systems
- legal department
- facility management
Management
Manager:
- organize
- plans
- supports
- defines
- assess.
or:
- goal setting
- planning
- decision making
- delegation
- support
- communicate
- controlling.
Strategy
External Analysis
Analysis of the external environment leads to:
- opportunities
- threats
Porters Five Forces
- potential competitors
- suppliers
- consumers/buyers
- substitute products
- rivalry among competitors
STEP (PEST) Analysis
- sociological/demographic factors
- technical factors
- economic factors
- political factors
Market segmentation
- by single or multi-dimensions
Internal Analysis
Analysis of the company leads to:
- strengths
- weakness
SWOT-Analysis
Describes the results of the internal and external analysis.