BusinessAdministration: Difference between revisions
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===SWOT-Analysis=== | ===SWOT-Analysis=== | ||
Describes the results of the internal and external analysis. | Describes the results of the internal and external analysis. | ||
==Marketing== | |||
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others. | |||
Revision as of 10:52, 10 May 2010
Business Functions
- core functions
- finance
- accounting (Buchhaltung)
- operations (Betrieb, Produktion)
- marketing (Marktbeobachtung, Produktentwicklung)
- sales
- support functions
- human ressources
- information systems
- legal department
- facility management
Management
Manager:
- organize
- plans
- supports
- defines
- assess.
or:
- goal setting
- planning
- decision making
- delegation
- support
- communicate
- controlling.
Strategy
External Analysis
Analysis of the external environment leads to:
- opportunities
- threats
Porters Five Forces
- potential competitors
- suppliers
- consumers/buyers
- substitute products
- rivalry among competitors
STEP (PEST) Analysis
- sociological/demographic factors
- technical factors
- economic factors
- political factors
Market segmentation
- by single or multi-dimensions
Internal Analysis
Analysis of the company leads to:
- strengths
- weakness
SWOT-Analysis
Describes the results of the internal and external analysis.
Marketing
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.