BusinessAdministration

Business Functions

• core functions
  • finance
  • accounting (Buchhaltung)
  • operations (Betrieb, Produktion)
  • marketing (Marktbeobachtung, Produktentwicklung)
  • sales
• support functions
  • human ressources
  • information systems
  • legal department
  • facility management

Management

Manager:

• organize
• plans
• supports
• defines
• assess.

or:

• goal setting
• planning
• decision making
• delegation
• support
• communicate
• controlling.

Strategy

External Analysis

Analysis of the external environment leads to:

• opportunities
• threats

Porters Five Forces

• potential competitors
• suppliers
• consumers/buyers
• substitute products
• rivalry among competitors

STEP (PEST) Analysis

• sociological/demographic factors
• technical factors
• economic factors
• political factors

Market segmentation

• by single or multi-dimensions

Internal Analysis

Analysis of the company leads to:

• strengths
• weakness

SWOT-Analysis

Describes the results of the internal and external analysis.

Marketing

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others. It can be:

• reactiv
• proactiv

The elements are:

• market segmentation
• strategy development
• market research
• pricing
• placement
• value chain.

A typical value chain consists of the processes:

• inbound logistics
• operations
• outbound logistics
• marketing and sales
• service

with supporting processes:

• infrastructure
• human ressources management
• technology.

Project Management

A project is an undertakign with a restricted time and cost frame to perform clearly defined objectives. It is normally a singularity. Project Management is the application of:

• know-how
• skills
• tools and
• techniques

to meet a target.

Phases are:

• initiation
• planning
• executing
• controlling
• closing.

Accounting

• fix cost
• variable cost
• general expenses (with no direct connection to cost object)

Working Capital is current assets (Umlaufvermögen, kurzfristig verfügbar) minus current liabilities. ROI is net income (Nettogewinn) devided to owners equity (Eigenkapital).

Break Even Analyse

Break even point is the point where the sales revenues reaches the production costs (x = pieces, y = €). Kostendeckungspunkt ist (Fixkosten)/(Verkaufspreis - Variable Stückkosten). Crossover Analysis shows different relations between fxi and variable costs.