BusinessAdministration

Business Functions

• core functions
  • finance
  • accounting (Buchhaltung)
  • operations (Betrieb, Produktion)
  • marketing (Marktbeobachtung, Produktentwicklung)
  • sales
• support functions
  • human ressources
  • information systems
  • legal department
  • facility management

Management

Manager:

• organize
• plans
• supports
• defines
• assess.

or:

• goal setting
• planning
• decision making
• delegation
• support
• communicate
• controlling.

Strategy

External Analysis

Analysis of the external environment leads to:

• opportunities
• threats

Porters Five Forces

• potential competitors
• suppliers
• consumers/buyers
• substitute products
• rivalry among competitors

STEP (PEST) Analysis

• sociological/demographic factors
• technical factors
• economic factors
• political factors

Market segmentation

• by single or multi-dimensions

Internal Analysis

Analysis of the company leads to:

• strengths
• weakness

SWOT-Analysis

Describes the results of the internal and external analysis.

Marketing

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.