BusinessAdministration
Business Functions
- core functions
- finance
- accounting (Buchhaltung)
- operations (Betrieb, Produktion)
- marketing (Marktbeobachtung, Produktentwicklung)
- sales
- support functions
- human ressources
- information systems
- legal department
- facility management
Management
Manager:
- organize
- plans
- supports
- defines
- assess.
or:
- goal setting
- planning
- decision making
- delegation
- support
- communicate
- controlling.
Goals:
- are for the employees, to be aware of the the meaning of the doing
- motivate
- goals have to be communicated actively and with by conviction
- have to be worked out
- clearance of conflicts help to focus.
Cooperate goals:
- High-Level Goals (Zweck)
- what does the company?
- how are values created?
- Mission
- shows strengths and competences, self-given duty
- Strategic goals:
- picture of the own future
Strategy
External Analysis
Analysis of the external environment leads to:
- opportunities
- threats
Porters Five Forces
- potential competitors
- suppliers
- consumers/buyers
- substitute products
- rivalry among competitors
STEP (PEST) Analysis
- sociological/demographic factors
- technical factors
- economic factors
- political factors
Market segmentation
- by single or multi-dimensions
Internal Analysis
Analysis of the company leads to:
- strengths
- weakness
SWOT-Analysis
Describes the results of the internal and external analysis.
Marketing
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others. It can be:
- reactiv
- proactiv
The elements are:
- market segmentation
- strategy development
- market research
- pricing
- placement
- value chain.
A typical value chain consists of the processes:
- inbound logistics
- operations
- outbound logistics
- marketing and sales
- service
with supporting processes:
- infrastructure
- human ressources management
- technology.
Project Management
A project is an undertakign with a restricted time and cost frame to perform clearly defined objectives. It is normally a singularity. Project Management is the application of:
- know-how
- skills
- tools and
- techniques
to meet a target.
Phases are:
- initiation
- planning
- executing
- controlling
- closing.
Accounting
- fix cost
- variable cost
- general expenses/overhead costs (with no direct connection to cost object)
Working Capital is current assets (Umlaufvermögen, kurzfristig verfügbar) minus current liabilities. ROI is net income (Nettogewinn) devided to owners equity (Eigenkapital).
Break Even Analyse
Break even point is the point where the sales revenues reaches the production costs (x = pieces, y = €). Kostendeckungspunkt ist (Fixkosten)/(Verkaufspreis - Variable Stückkosten). Crossover Analysis shows different relations between fxi and variable costs.